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Brand’s global goal is to help collect and recycle the equivalent of 100% of its packaging by 2030.
January 23, 2018
By: DAVID SAVASTANO
Editor, Ink World Magazine
The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are a...
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